⌛️ When an audit is needed?
You're preparing to engage a new target audience
An analysis of how the existing visual communication is perceived by the desired target audience and research into their preferences
You're planning to launch a new product or service
Selection of creative tools and development of visual triggers for promotion
New competitors have emerged / You're entering a new market
Research on trends and preferences of the target audience, and assessment of the viability of existing visual communication in new conditions
💁♂️ Who is the audit for?
– for startups
prepare for an MVP launch, investor meetings, events, or sales launches
– for small and medium business owners
understand tools for influencing the target audience through visual communication and use them effectively for scaling
– for sales departments
for synchronizing tone of voice and messages with the company's visual presentation through communication tools
🤷♂️ What if you have ...?
you have a designer or a design team
an audit isn’t a replacement for the design department's work; it’s a tool for improving performance and boosting productivity
you don’t have someone handling visual aspects
you don’t have any visual communication
based on the audit results, you'll receive a plan for launching and developing visual communication that will enhance your brand recognition, highlight your uniqueness, and simplify conveying information to clients
👀 What does the audit provide?
1. Answers to your questions
The audit plan is tailored to your request. After analyzing the materials you provide (social media, website, presentations, creatives, etc.), our team prepares several strategic options to help achieve your desired outcome.
2. Brainstorming with the creative team
The audit is a creative process involving two teams – the client’s team and our creative team (art director, creative director, and designer). A brainstorming session is the most effective way to generate ideas for developing the strategy.
3. Materials from the audit process and results
A report in the form of text documents and presentations, which stays with you and can be used over time for testing hypotheses, creating briefs for specialists, and more.